What Does a Real Estate Agent Do?

real estate agent

Real estate agents specialize in purchasing, selling and leasing homes to customers as well as property management for investors and owners.

Some real estate agents pursue additional licenses, certifications or designations in order to increase their skills and marketability. No matter their specialty area of focus, real estate agents typically spend most of their time meeting with clients and networking.

Helping Buyers and Sellers

Real estate agents are licensed professionals who assist buyers and sellers with real estate transactions. They know the market and its trends intimately, offering advice based on experience to clients buying or selling properties in their local community. Agents usually share commission with their broker; payment will vary according to broker type and state laws.

Real estate agents provide sellers with valuable assistance in setting a proper asking price based on recent comparable sales in their area, advertising it through listings services and media, hosting open houses, conducting showings to potential buyers and negotiating offers and counteroffers with potential buyers.

Real estate agents can be invaluable partners when working with buyers to locate properties that suit both their needs and budget. By tapping into their connections they may gain access to listings before they hit the market; as well as arrange tours of properties which meet clients’ specifications.

Real estate agents provide invaluable mediation between buyer and seller when it comes to issues like home inspections, repairs, or any unexpected complications during a transaction – something which can save everyone a great deal of unnecessary stress and anxiety.

Under most contracts, the seller’s real estate agent typically handles negotiations between themselves and buyers; as dual agency arrangements can create conflicts of interest. However, certain companies have begun offering an alternative model where buyers work directly with a separate agent for reduced fees.

Before hiring a real estate agent, buyers should conduct extensive interviews. They should gather references, read online reviews and visit the state licensing site to make sure their license is up-to-date and free from disciplinary actions or history of misconduct. In addition, buyers can look at how many homes have been sold or leased from an agent in order to gauge his experience level.


Real estate agents play many crucial roles, from helping buyers and sellers navigate the homebuying or selling process to helping their clients negotiate to secure the best deals possible on home purchase or sale transactions. With strong negotiation skills in their arsenal, an agent can ensure they help their client find their dream home or get the most beneficial terms on any transactions relating to real estate purchases or sales transactions.

As part of preparation for negotiations, real estate agents must identify potential areas for compromise in the contract – this could range from shortening closing timelines or agreeing on lower sale prices; by finding these common interests it can become easier to come to an agreement that fits everyone involved.

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Once at the negotiation table, it’s essential that real estate agents remain calm and know exactly what they’re getting into. Emotions can quickly run amok in residential real estate deals; buyers and sellers may feel pressured into accepting an offer that doesn’t fit with their best interests. An excellent real estate agent knows how to separate emotion from fact and can explain why an initial offer might be too low or why values in certain neighborhoods may be higher than expected.

One way to prepare for negotiations is by understanding which items can usually be negotiated. These may include purchase price, closing dates, inspection periods and adding or removing items from sales contracts. Understanding which are negotiable helps a real estate agent guide their client more successfully through this process.

An effective real estate agent should also help their client interpret and interpret market data they receive, providing invaluable assistance when negotiating offers and terms that work for their client’s best interest. In a buyer’s market for instance, it is crucial that an agent be able to negotiate an offer above asking price while keeping deposit amounts and contingencies to a minimum while still protecting financial interests of clients.

Real estate agents should also be prepared to walk away from bad deals when necessary. If something doesn’t seem quite right for a client, don’t be afraid to say no and remind them there are millions more homes out there which might make better fits.


Real estate agents need to effectively market themselves in order to attract and secure new clients, which includes both marketing their services as well as listing properties of interest to potential clients. Marketing their business effectively helps keep it running smoothly while simultaneously helping identify any future growth opportunities.

One way of accomplishing this goal is by starting a blog and posting useful information such as mortgage rates, housing market trends, homeownership benefits and other pertinent topics. Doing this will build a reputation as an expert in your field which will attract more buyers and sellers.

Network with other professionals in your industry – mortgage brokers, home inspectors, title companies and attorneys. Building relationships can help you gain referrals when selling or purchasing real estate; additionally you can network with local businesses and community members for updates about market conditions.

Social media and email marketing can also help real estate agents promote themselves effectively as real estate agents, including sharing blog posts, listing videos, promoting open houses and offering special offers and discounts that could attract potential buyers. Social media provides realtors with an effective platform to reach a wide audience quickly while email marketing provides more targeted promotion of open houses.

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One of the best ways to market yourself as a real estate professional is through networking and referrals from other real estate professionals. You can do this through networking events, flyer distribution or sending emails out. Generating referrals will not only bring more clients your way, but will help build the success of your agency as a whole.

Real estate agents face the added difficulty of remaining competitive in today’s market by having to market themselves and their properties effectively. Marketing can help increase profits, attract a wider audience and ensure you meet their needs effectively.


After months of searching and gathering documents required by co-ops or condos to close, it’s finally time to close on your new apartment! A real estate agent can assist in the sale process by making sure all documents are completed accurately and the transaction goes as smoothly as possible.

Before closing, it is vital that the property is in excellent condition. Your agent can recommend home inspectors and contractors who will conduct a comprehensive home inspection in order to detect any major problems which may not have been discovered by visual walk-through; this can save both stress and money in the future.

When selecting a real estate agent, it is essential to ascertain their level of full-time experience and working style. You may prefer an agent who can respond promptly to any inquiries you have and is readily available when needed.

Closings usually involve significant sums of money and valuable properties. Real estate agents are licensed to handle these transactions and possess the experience needed to ensure transparency, accountability, and security for all parties involved.

Real estate agents should negotiate the sales contract with both broker for each buyer, review mortgage payoff information, order surveys (if necessary) and obtain homeowner and hazard insurances as needed for both homes as well as assist lenders with required closing forms.

Once the sales contract is accepted by both seller and buyer brokers, it will be sent to a title company for processing. An escrow agent will open a title order which begins the closing process. They’ll also ensure all parties involved in the transaction are present for closing; reviewing legal and loan documents as well as wire instructions before collecting charges before creating the closing statement and creating closing statements for signature.

At closing, an escrow agent will disburse funds to all parties involved. Buyers should bring funds in a form agreed with their broker (such as cashier’s check or bank wire). At this point, all documents need to be signed, with signature matching the form of identification brought along for this appointment.

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